Role Reversal: Adult Clothing Lines Inspired By Children Lines

It is not uncommon for an adult clothing line to inspire a line for children, under the same brand name. Recently, the opposite has been occurring in the apparel industry. Pink Chicken, a line for young girls, is now designing for its targeted audience’s mothers, as well. Will this be the new chronology of expansion for the apparel industry? Read more here:


pink chicken


Photo Source: NY Times