Cyber Monday Crushes Black Friday

Daniel Gross argues that Black Friday is less important today than in years past because of advances in technology. Whereas this major retail day used to indicate sales trends for the holiday season, that purpose is now limited by early sales deals on Thanksgiving day, as well as Cyber Monday. He argues that “increasingly, every day is Cyber Monday” since people can shop on their computers, mobile devices and tablets from the comfort of their own homes. As Gross says, “online shopping is taking market share from physical retail sales—on Black Friday and every day of the year.”

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