The role of Twitter in presidential debates

Two new words reached the level of Twitter infamy last night: “pension” and “binder.” #Socialmedia is becoming a tool increasingly relied on by campaign teams during debates. Trending topics and popular words on social media indicate to the candidates and their teams what topics to focus on and what the audience wants to hear more about. The reverse is true, of course, as trending words are not always beneficial to the candidates’ debate success. This article by Matt Montgomery says “over seven million Tweets were sent out between 8 p.m. CST and 9:39 p.m CST — the time frame of the second presidential debate.” Talk about an important #debatetool!