Jimmy Kimmel’s iPhone 5 experiment: people can’t tell the difference

Jimmy Kimmel tested the public’s opinion of the iPhone 5’s new features last week.  Since the new model is not available in stores yet, he distributed the iPhone 4s to people on the street and asked them what they thought.  The participants mentioned that it is lighter, the colors are brighter or the processor is faster. What didn’t they know? They were holding the iPhone 4s rather than the iPhone 5. In his article featured in The Washington Post, Michael S. Rosenwald makes the point: “Farewell, innovation. Hello, iteration.”


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